Playmaker Capital’s Futbol Sites brand has become the Argentine Football Association’s official digital agency and commercial partner in North America.

In its role, Futbol Sites will oversee the Argentina national team presence in North America by boosting the national team’s social media presence in English-language.

The centerpiece of that is the launch of new social media accounts on Instagram, TikTok, Facebook, YouTube and Twitter. Each is under the name @AFASeleccionEN. These new accounts distribute customized content for an English-language audience in collaboration with the network of Futbol Sites digital presence in North America.

Already one of the most popular soccer nations in the world, Argentina’s popularity spiked during the 2022 World Cup. While winning the tournament, Argentina’s following soared. However, the previous social media channels only catered to the Spanish-language audience. The deal with Playmaker can help the Argentina national team reach new audiences.

Playmaker’s Futbol Sites is the leading digital sports media group throughout Latin America and with the US Hispanic population. As part of the partnership deal, Futbol Sites will create authentic digital content – including social media creative and video. It will focus on fan experiences, highlights, celebrations, watch parties and more.

Playmaker has outlets to help Argentina national team

Playmaker is one of the fastest growing media brands in the Americas, and that extends to the United States. Its brands include popular site Bolavip and us here at World Soccer Talk.

Additionally, as a strategic business and sponsorship partner, Futbol Sites’ dedicated cross-border partnerships team will place new North American sponsors against AFA’s name and likeness. Per the agreement, Futbol Sites will be granted the right to connect iconic North American brands to AFA and its top players, including Lionel Messi, Emiliano “Dibu” Martínez, Angel Di María, Julian Álvarez and Enzo Fernández, among others.

Playmaker, the digital sports media company specializing in the North, Central and South America, is one of the most visited groups of sites in the Americas. Recent data released by Comscore places Playmaker at seventh in the top sports media companies in the Americas based on multi-platform total visits in December 2022.

With Playmaker’s and Futbol Sites’ help, dedicated cross-border partnerships team will place new North American sponsors against AFA’s name and likeness.

If there was ever a time to follow the Argentina soccer landscape, it is now. The national side is defending its World Cup title. Also, Fanatiz signed an exclusive deal to broadcast Argentina friendlies in the United States.

Those games start with a pair of friendlies against Panama and Curacao to celebrate the World Cup.

PHOTO: IMAGO / Sportimage