Hopes of West Ham organizing a watch party for the Europa Conference League Final have hit a major snag. The east London club will play Fiorentina in Prague for the trophy on June 7. Typically, teams tend to use their stadiums to host a mass screening of the game. Manchester City previously organized a watch […]

Who is the real target demographic of professional soccer in the U.S.? Is it Soccer Moms?  Is it Soccer players?  Is it Latino people? Sure, Soccer Moms, Latinos and Soccer players make up some of the peripheral targets, but who makes up the core target? One U.S. pro soccer fan thinks he's the core target demo.  He's 41 and 1/2 […]

The most popular reason that U.S. sports fans give for not watching soccer is its lack of scoring.  In order to attract more fans, a professional soccer league in the U.S. must, above all things, try to create more offense.  Though many fans of the sport appreciate the skills, the passing, the midfield game and all the […]

In order for Soccer to find the success it seeks in the U.S., it must make changes to the traditional rules without changing the integrity of the sport.  Soccer can be that viable alternative for sports fans in the U.S. if it plays with American rules and also promotes the game to fit U.S. sports fans expectations, […]