
<p>Budweiser, the principal beer sponsor for FIFA over the last three decades, received a stadium ban on beers from Qatar at the <a href="https:\/\/worldsoccertalk.com/category/world-cup-2022/">World Cup</a>. Kicking off in just days, there is now a ban on the sale of beer to the majority of guests. </p>



<p>According to <a href="https:\/\/www.ft.com/content/76d786e6-35fc-443e-a0b7-a91682f15ba5" target="_blank" rel="noreferrer noopener">the <em>Financial Times</em></a>, alcohol is not banned for everybody, everywhere at the World Cup. However, it is severely limited. For example, beer sales are restricted to hospitality suites inside stadiums. Those hospitality suites are quite expensive. The prices reach upwards of <a href="https:\/\/hospitality.fifa.com/2022/en/match-private-suite/#:~:text=Prices%20from%20%2422%2C450%20(per%20suite,Amazing%20Series%20and%20Venue%20Series.&amp;text=All%20matches%20played%20at%20the%20stadium%20of%20your%20choice.&amp;text=All%20matches%20at%20the%20Lusail,Semi%2Dfinals%20and%20the%20Finals.">$1,000</a> per game, according to the FIFA website. </p>



<p>For everyday fans attending the World Cup, the only location to buy beer will be fan zones around Doha. The <em>Financial Times </em>listed FIFA Fan Festival as an example. The open-floor fan area has a massive screen for fans to watch games. This is the same that Russia used <a href="https:\/\/www.fifa.com/about-fifa/commercial/fifa-marketing/fifa-fan-festival/history/russia-2018">across its cities in 2018</a>. Or, the famous screen and area on <a href="https:\/\/www.fifa.com/tournaments/mens/worldcup/2018russia/news/2014-fifa-fan-fest-brazil-2913562" target="_blank" rel="noreferrer noopener">Copacabana Beach in Rio de Janeiro</a> in 2014.</p>



<p>For Qatar 2022, this type of fan festival is the only spot for fans to buy beer. Even then, estimates on pricing range around $12 for one beer.</p>



<h2>Beers added to stadium ban at 2022 World Cup</h2>



<p>Previously, Qatar worked to minimize the frequency of alcohol at the World Cup by putting beer tents in <a href="https:\/\/worldsoccertalk.com/news/world-cup-beer-tents-moved-to-inconspicuous-stadium-areas-20221115-WST-408382.html">more hidden areas of the stadiums</a>. Essentially, if fans could not find the beer, they would not buy the beer. Now, it made a U-turn just hours before the tournament. Beers have a stadium ban for the majority of attendees at the World Cup.</p>



<p>Alcohol is just one of the many points of contention at this year’s World Cup. Consumption of alcohol is strictly monitored and only allowed inside restaurants and hotels where it is outside of street view. With well over 1 million people expected to pour into the country, many will have alcohol consumption on their mind.</p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<div class="ck-twitter"><blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">Budweiser is reportedly paying FIFA ~ $75 MILLION per year to now not have its alcoholic beer sold at World Cup matches in Qatar.<br><br>Budweiser has been a FIFA sponsor for 25+ years.</p>— Mark J. Burns (@markjburns88) <a href="https:\/\/twitter.com/markjburns88/status/1593591222995763202?ref_src=twsrc%5Etfw">November 18, 2022</a></blockquote></div><script async="" src="https:\/\/platform.twitter.com/widgets.js" charset="utf-8"></script>
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<p>Perhaps more notable is Budweiser’s impact. AB InBev, the owner of Budweiser, said the situation is out of the company’s control.</p>



<p>“As partners of FIFA for over three decades, we look forward to World Cup campaigns to celebrate football with our consumers,” a spokesperson of the company said. “Some of the planned stadium activations cannot move forward due to circumstances beyond our control.”</p>



<p>Budweiser also released a now-deleted Tweet that simply read, “Well, this is awkward…”</p>



<p>The World Cup starts on Sunday, Nov. 20, as the hosts, Qatar, take on Ecuador.</p>



<p><em>PHOTO: IMAGO / PA Images</em> </p>



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There is now a stadium ban on beers at the World Cup. Budweiser, a 30-year sponsor of FIFA, is reserved for just fan fests and suites.

King of Beers gets stadium ban from World Cup hosts - World Soccer Talk

King of Beers gets stadium ban from World Cup hosts

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<p>Budweiser released a new ad campaign ahead of the upcoming <a href="https:\/\/worldsoccertalk.com/category/world-cup-2022/">FIFA World Cup</a>. The campaign, called “The World is Yours to Take,” will be the biggest in the company’s history. The company aims to launch the ad in over 70 countries around the world.</p>
<p>The 45-second commercial to introduce the campaign features soccer superstars <a href="https:\/\/worldsoccertalk.com/2022/05/19/qatar-world-cup-marks-last-dance-for-messi-and-ronaldo/">Lionel Messi</a>, <a href="https:\/\/worldsoccertalk.com/2022/06/05/brazil-dont-need-neymar-magic-to-win-says-manager-tite/">Neymar</a>, and <a href="https:\/\/worldsoccertalk.com/2022/07/14/raheem-sterling-chelsea/">Raheem Sterling</a>. In the ad, the three players, along with a wide range of fans representing different countries, walk through a tunnel apparently leading to a soccer field. A version of the 80’s Tears for Fears song “<a href="https:\/\/www.youtube.com/watch?v=aGCdLKXNF3w" target="_blank" rel="noopener">Everybody Wants to Rule the World</a>” is played throughout the commercial.</p>
<p>While there are plenty of nations represented in the ad, the United States has somehow not been included. Budweiser, a historically American beer, did not incorporate any <a href="https:\/\/worldsoccertalk.com/nations/usmnt-tv-schedule/">USMNT</a> players nor noticeable U.S. fan representation. Interestingly enough, there appears to be a heavy emphasis on England. Along with the inclusion of Sterling, there are multiple fans in the ad donning English flags.</p>
<h3>Budweiser debuts World Cup 2022 ad</h3>
<div class="ck-youtube"><iframe loading="lazy" title="The World Is Yours To Take | Lionel Messi, Neymar Jr, Raheem Sterling | FIFA World Cup 2022" width="500" height="281" src="https:\/\/www.youtube.com/embed/bZeZlX4DWTk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe></div>
<p>Budweiser started nearly 150 years ago in St. Louis, MO. While very much an American beer, the company was, however, acquired by AB InBev in 2008 for a reported $52 billion. AB InBev has headquarters in Belgium.&nbsp; Nevertheless, it is still currently the <a href="https:\/\/bestlifeonline.com/best-selling-beer-america-news/" target="_blank" rel="noopener">most popular beer brand</a> Stateside.</p>
<p>This is not the first time Budweiser enters the soccer media world.&nbsp; The company has been the official beer sponsor for every World Cup since 1986. They also <a href="https:\/\/www.dailymail.co.uk/sport/football/article-9086455/Budweiser-send-bottle-beer-goalkeeper-conceded-Lionel-Messi-goal.html" target="_blank" rel="noopener">famously</a> shipped their beer to every goalkeeper that the aforementioned Messi scored on during his illustrious career.</p>
<p>“The World is Yours to Take” campaign also gives fans the opportunity to win tickets through QR codes on special edition bottles. Fast beer deliveries, BUDX Fanfest watch parties, and a global NFT program are all also part of the new ad.</p>


The latest Budweiser World Cup ad seems to include every walk of life. However, one big exclusion is that of the United States.

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USMNT nowhere to be seen in new Budweiser World Cup ad