In a remarkable twist, Colombian singer Karol G, who previously collaborated with Barcelona, turned Real Madrid’s Santiago Bernabeu into a concert venue that generated substantial revenue for the club. Her series of concerts this summer marked a significant financial gain for Real Madrid. The versatile use of the newly renovated stadium has major financial boosts for the club.



Los Blancos’ decision to host large-scale events at the <a href="https://worldsoccertalk.com/news/real-madrid-debut-stunning-new-santiago-bernabeu-for-first-time-20230903-WST-453877.html">newly renovated home</a> is proving to be a financial masterstroke. Following a successful series of concerts by Taylor Swift earlier in the month, the stadium welcomed Karol G for four consecutive nights. The singer drew massive crowds and generated substantial revenue.



According to <a href="https://x.com/elchiringuitotv/status/1815749961143009505" target="_blank" rel="noreferrer noopener">El Chiringuito</a>, the four-night stint by the Colombian star brought in an impressive $19.5 million for Real Madrid. This financial windfall is a testament to the club’s strategic move to diversify the use of their stadium. Real Madrid leverages its appeal as a top venue for large events.



<a href="https://worldsoccertalk.com/news/barcelona-to-continue-el-clasico-tradition-with-special-spotify-kit/">Karol G</a>, one of the world’s leading Latin music artists, attracted over 270,000 fans across four nights at the <a href="https://worldsoccertalk.com/news/2030-world-cup-spain-to-use-11-stadiums-final-venue-revealed/">Bernabeu</a>. Each concert was sold out, showcasing her immense popularity and drawing fans from all over the world to Madrid. Her performances are not just concerts. Fans have described them as immersive experiences that captivated audiences with a blend of her greatest hits and latest tracks.



The concerts marked the culmination of a remarkable tour that began in Las Vegas in December 2023. Karol G’s shows at the Bernabeu were a grand finale, delivering unforgettable performances that resonated deeply with her fans. Over two and a half hours each night, she took the audience on an emotional journey.



<h2>Community concerns for Santiago Bernabeu concerts</h2>



The financial benefits of hosting such events at the Bernabeu are clear. The revenue from her concert adds to the funds generated by earlier events, contributing significantly to the club’s finances. They prove that they are capable of drawing large crowds and generating significant economic activity.



However, the success of these events has not come without challenges, <a href="https://www.mundodeportivo.com/futbol/real-madrid/20240721/1002285244/nuevas-quejas-vecinos-bernabeu.html" target="_blank" rel="noreferrer noopener">Mundo Deportivo</a> explains. Residents have voiced concerns about noise pollution, litter, and restricted access to their neighborhoods during these large events. Despite Los Blancos’ efforts to mitigate these issues, including plans to install sound-absorbing sheets and limit speaker decibel levels, complaints persist.



<figure class="wp-block-image size-large"><figure class="image"><img loading="lazy" width="1200" height="675" src="https://ds-images.bolavip.com/news/image?src=https://images.worldsoccertalk.com/webp/full/WST_20240724_WST_518174_Real-Madrid-concert-1200x675_7f742519.webp&amp;width=1200&amp;height=675" alt="" class="wp-image-518220" srcset="https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/07/Real-Madrid-concert-1200x675.jpg 1200w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/07/Real-Madrid-concert-300x169.jpg 300w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/07/Real-Madrid-concert-768x432.jpg 768w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/07/Real-Madrid-concert-1536x864.jpg 1536w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/07/Real-Madrid-concert.jpg 1920w" sizes="(max-width: 1200px) 100vw, 1200px"></figure></figure>



Following Taylor Swift’s concerts, the city council and Real Madrid agreed on measures to reduce the impact of noise on local communities. While it is not clear if the sound-absorbing sheets were in place during Karol G’s concerts, fresh complaints from neighbors indicate ongoing issues with noise and disruption.



<h2>Real Madrid now walks the tightrope of success with stadium</h2>



Real Madrid’s revamped Santiago Bernabeu Stadium is rapidly becoming a central hub for major events in the Spanish capital. The stadium’s ability to host large concerts and other events is a testament to its versatility and strategic value. As the club continues to leverage the stadium for various events, the economic benefits are likely to be substantial; helping to offset the costs of its renovation and contributing to the club’s financial stability.



However, balancing the economic benefits with the concerns of residents will be crucial. Real Madrid must continue to work with the city council and the community to find solutions that minimize the negative impact of these events. Effective measures to control noise, manage litter, and ensure neighborhood access will be essential for maintaining good relations with residents while continuing to capitalize on the stadium’s potential as a major event venue.



PHOTOS: IMAGO

Concerts at Bernabeu causing worries for Real Madrid

Karol G and Taylor Swift turned Real Madrid's Santiago Bernabeu into a place for concerts that draws millions in revenue for the club.

Tottenham Hotspur is currently in hot water for breaching concert rules with Beyonce coming to town. The north London club is apparently permitted to host six musical concerts per year at their new stadium. However, <a href="https://worldsoccertalk.com/teams/tottenham-tv-schedule/" target="_blank" rel="noreferrer noopener">Spurs</a> have announced a seventh show for later in 2023.



<h5>BeyHive take over north London</h5>



Beyonce had already planned four sold-out events from the end of May to beginning of June. The Red Hot Chili Peppers are scheduled to play at the stadium on July 21 and then Wizkid rounded out the six concerts on July 29. Nevertheless, Beyonce and Spurs have revealed that they added another show to the list. This means that the stadium will be hosting seven concerts this summer.



Area cabinet member for planning at Haringey Council Dana Carlin has stated that she is “disappointed” with the breach of contract. “Welcoming global superstars, like Beyonce, will attract thousands of music fans and benefit our local businesses,” <a href="https://www.bbc.com/news/uk-england-london-64860233" target="_blank" rel="noreferrer noopener">said</a> Carlin. 



However, Carlin also noted the impact the rush of music fans has on the local residents. “We are disappointed we have got to this stage. Tottenham Hotspur have been advised they must engage with the community, ward councillors and submit a planning application.”



<h2>New application needed to host seventh show for Beyonce at Tottenham stadium</h2>



Despite already making <a href="https://www.ticketmaster.co.uk/beyonce-tickets/artist/894191" target="_blank" rel="noreferrer noopener">tickets available</a> for the fifth Beyonce concert, stadium officials must submit an application to host the event. The paperwork will have to be turned in to the aforementioned Haringey Council in order for the extra show to take place.



All general tickets for the Beyonce shows are currently sold out. As of Monday night, there were still some premium seats available to purchase for about $415 each. Regular tickets for the Red Hot Chili Peppers and Wizkid shows are, however, still currently available.



Tottenham Hotspur Stadium was opened in 2019 and seats over 62,000 people. The state-of-the-art stadium is widely regarded as one of the top soccer arenas in England.



PHOTO: IMAGO / PA Images

Tottenham Hotspur has angered local government officials by breaching a concert contract with Beyonce coming to North London.

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Concerts at Bernabeu causing worries for Real Madrid

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Tottenham breaches license by adding extra Beyonce show