
<p>Fox Sports is releasing their next installment of their <a href="https:\/\/worldsoccertalk.com/category/world-cup-2022/">2022 World Cup</a> commercial campaign starring <a href="https:\/\/worldsoccertalk.com/2022/07/19/fox-opens-world-cup-media-campaign-with-jon-hamm-as-santa/">Jon Hamm as Santa Claus</a>. The ad will debut on Sunday, October 9th throughout the scheduled NFL games on FOX.</p>



<p>The campaign began earlier this summer. FOX introduced Hamm as Santa Clause on a relaxing vacation in his ‘offseason.’ Finding out that the World Cup has moved to the holiday season, Santa ends his holiday short and races back to the North Pole to prepare for the tournament.</p>



<p>In the upcoming commercial, Hamm joins Tom Brady, Ellie Kemper, Mariah Carey and stars of the <a href="https:\/\/worldsoccertalk.com/nations/usmnt-tv-schedule/">United States men’s national team</a>. The spot supposedly continues Santa’s stresses of the World Cup taking over his winter spotlight.</p>



<p>However, Santa soon realizes how important the tournament is and that it allows him to spread more holiday cheer than usual. Brady and Carey play themselves in the commercial, while Kemper is Mrs. Claus.</p>



<h2>Newest FOX World Cup commercial</h2>



<p>FOX Sports President of Marketing Robert Gottlieb couldn’t resist playing off of the holiday theme for the unusually timed World Cup. “The 2022 World Cup is completely historic and unique because it’s the first time the tournament will take place during the holiday season, and our creative campaign featuring some of today’s biggest stars is focused on letting people know just how special this moment will be,” said Gottlieb.</p>



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<div class="ck-youtube"><iframe loading="lazy" title="2022 FIFA World Cup will make the holiday season the most wonderful time of the year | FOX Soccer" width="500" height="281" src="https:\/\/www.youtube.com/embed/f9tw0_0PTSs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe></div>
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<p>“Combining the greatest sporting event in the world with the most fun and festive time of the year is a supersize gift for fans.”</p>



<p>Meanwhile, Tom Brady claimed that he was a soccer supporter and had a blast shooting the commercial. “I’m a huge fan of all these athletes, and seeing them perform is really special,” Brady stated. “It was great to be a part of FOX Sports’ ad campaign. So, when the games get going, I’ll be watching the world’s best compete at the highest level in the World Cup.”</p>



<p>The World Cup starts on November 20th and runs until December 18th.</p>


The newest FOX World Cup commercial features a number of famous faces. NFL star Tom Brady features, as does Christmas-time icon Mariah Carey.

New FOX World Cup commercial stars Tom Brady, Mariah Carey

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<p>FOX started its World Cup media campaign with a megastar in a new role. Jon Hamm plays Santa as he realizes the world’s biggest sporting event comes during his “time to shine.”</p>
<p>If that all sounds a little bizarre, much of the <a href="https:\/\/worldsoccertalk.com/category/world-cup-2022/">2022 World Cup</a> sounds bizarre. After all, this is the first time in history the quadrennial competition takes place outside the summer months. Intense heat in Qatar during the typical June to July time period forced the tournament to interrupt the European club calendar.</p>
<p>The FOX media campaign embraces that change, actually providing some empathy towards fans and Santa Claus. It is a new experience to have the World Cup in, as the video describes, “the holiday season.” It certainly throws <a href="https:\/\/www.youtube.com/watch?v=C_tRuWL65hE">a wrench in the plans of Santa Claus</a>, who now competes with soccer’s biggest stars in November and December.</p>
<h3>Jon Hamm stars in FOX World Cup media campaign</h3>
<p>https:\/\/www.youtube.com/watch?v=C_tRuWL65hE</p>
<p>From a pure video perspective, it is an enjoyable concept. Santa Claus, usually the metaphorical spokesperson for the holidays in December for millions across the world, takes a backseat to mortal people like Lionel Messi or Cristiano Ronaldo. Plus, Jon Hamm is great in almost every role he takes on.</p>
<p>Moreover, this feels like FOX poking fun at the fact that the World Cup is not in the summer. The broadcaster can do what it wants to appease FIFA and call this a great World Cup. Yet, everyone knows that is is marred in controversy in a wide array of topics. With the time shift and weather being just one, it is perhaps the easiest one to use as comedy in the build up to the World Cup. Certainly, it is more sponsor-friendly than targeting any of the other talking points regarding the World Cup.</p>
<p>It will be interesting and entertaining to see what FOX can do with Jon Hamm at the helm of its media campaign for the 2022 World Cup in the coming weeks and months.</p>
<p><em>PHOTO: <a href="https:\/\/twitter.com/FOXSports/status/1549363925623271425">@FOXSports</a> on Twitter</em></p>


FOX opened its World Cup media campaign with Jon Hamm starring as Santa Claus, who has his holiday season interrupted by the World Cup.

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