Apple is in talks with FIFA to acquire the global broadcast rights to 2025's FIFA Club World Cup in the United States. If the deal between FIFA and Apple goes through later this month, the FIFA Club World Cup could be the rocket fuel that MLS (Major League Soccer) needs to drive subscriptions to MLS […]

The window of opportunity to increase Apple's MLS Season Pass signups with Lionel Messi is rapidly closing. Shortly before the start of the Copa America and two friendlies in the US, the Argentine's erratic nature will prompt him to report to training camp to ensure he is fit for the national team. Argentina will be […]

With MLS Season Pass, Major League Soccer and Apple have created a streaming service ahead of its time. No other soccer league worldwide has a deal that's as revolutionary. The 10-year partnership, unheard of in soccer circles, ensures anyone can sign up and pay to watch games on a single platform. No blackouts. No headaches. […]

It's been more than a year since MLS Season Pass has launched, so it's perfect timing to identify the pros and cons of the streaming product and the market conditions impacting it. What has improved, what needs to improve, and what issues are impacting the growth of Major League Soccer's revolutionary streaming product such as […]

MLS Season Pass from Apple TV is in its second season as the global streaming home for Major League Soccer. There are plenty of pros and cons about the streaming product, but how many people are watching MLS on Apple TV? We take a closer look to share what has been revealed thus far. Answering […]

Major League Soccer commissioner Don Garber certainly stokes the fire when it comes to controversial statements about the American top flight. However, one thing Garber nailed was that MLS faces stiff competition when trying to lure TV viewership to the United States. The litany of European leagues have considerable followings in the United States, and […]

Apple's MLS Season Pass could very well soon be available for soccer fans in China. The streaming service is the current home of Major League Soccer here in North America. The top flight previously agreed to a 10-year, $2.5 billion deal to exclusively broadcast all MLS and Leagues Cup games. MLS Season Pass is currently […]

While the international break has most of the world's leagues on pause, the Major League Soccer schedule of commentators continues on March 23. Matchday five in MLS features 13 games happening in one day. Some of the league's top players will be unavailable because of international duty. Yet, several top-tier matchups will send waves throughout […]

The second full season of MLS Season Pass is already one month old, and it is hard to say how successful Apple is with its mega-investment. Apple is reporting that it is content with the number of subscriptions the $2.5 billion deal that extends for 10 years is pulling in. Yet, the growth from year […]