<p>Chelsea is currently in discussions with three major airlines, including Qatar Airways, as the club searches for a new front-of-shirt sponsor. This comes after their short-term deal with Infinite Athlete expired in July. Chelsea has been without a sponsor for the current 2024-25 season. The lack of Champions League action this season has made the search for a sponsor more challenging. Talks are ongoing, with hopes of securing a deal soon.</p>



<p>The club started both the current and the previous season without a front-of-shirt sponsor. This is a rare occurrence for a club of <a href="https://worldsoccertalk.com/news/avoided-shame-chelsea-secure-at-least-one-2024-25-kit-sponsor/">Chelsea</a>‘s stature. The deal with Infinite Athlete came eight games into last season.</p>



<p>The club’s hierarchy has focused on securing a short-term deal for the current season, but finding the right fit has proven difficult. A major stumbling block in the negotiations is the club’s absence from the Champions League. This has diminished their appeal to potential sponsors. The latter is often more willing to invest in teams playing on Europe’s biggest stage.</p>



<p>Despite these challenges, Chelsea remains a highly marketable club with a large global fanbase. As such, the club is in talks with several major airlines, including <a href="https://worldsoccertalk.com/news/qatar-tourism-forces-french-teams-to-market-their-services/">Qatar Airways</a>, one of the world’s most prominent sports sponsors.</p>



<h2>Qatar Airways: Potential major partner</h2>



<p>Qatar Airways is a well-known force in the world of sports sponsorship. It previously partnered with some of Europe’s biggest clubs. For example, Paris Saint-Germain, Barcelona and Inter have had Qatar Airways on their kit before. These partnerships have seen the airline’s logo prominently displayed on the shirts of some of the most successful and well-followed teams in the world.</p>



<p>If Chelsea and Qatar Airways reach a deal, it would be a major coup for the English side. This potentially provides a lucrative sponsorship agreement and further cements Chelsea’s global brand. Qatar Airways has a strong presence in international sports. Thus, aligning with a club like them would offer significant exposure in the <a href="https://worldsoccertalk.com/watch-premier-league-on-us-tv-internet/">Premier League</a>.</p>



<figure class="wp-block-image size-large"><figure class="image"><img loading="lazy" width="1200" height="675" src="https://ds-images.bolavip.com/news/image?src=https://images.worldsoccertalk.com/webp/full/WST_20240925_WST_531155_Chelsea-kit-1200x675_64d687c8.webp&amp;width=1200&amp;height=675" alt="" class="wp-image-531288" srcset="https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/09/Chelsea-kit-1200x675.jpg 1200w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/09/Chelsea-kit-300x169.jpg 300w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/09/Chelsea-kit-768x432.jpg 768w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/09/Chelsea-kit-1536x864.jpg 1536w, https://worldsoccertalk.cms.futbolsitesnetwork.com/wp-content/uploads/sites/6/2024/09/Chelsea-kit.jpg 1920w" sizes="(max-width: 1200px) 100vw, 1200px"></figure></figure>



<p>The talks between Chelsea and Qatar Airways are still in the preliminary stages, with no agreement finalized as of yet. However, <a href="https://x.com/SkySportsNews/status/1838641833292800174" target="_blank" rel="noreferrer noopener">Sky Sports reporter Kaveh Solhekol</a> revealed that the discussions are progressing. The Blues are also negotiating with two other airlines, whose identities have yet to be disclosed. This indicates that the club is leaving no stone unturned.</p>



<h2>Challenges in securing a long-term deal</h2>



<p>One of the reasons Chelsea has yet to finalize a sponsorship deal is the club’s reluctance to commit to a long-term agreement. Without Champions League football, the Stamford Bridge outfit are cautious about locking in a deal that may undervalue the club’s true worth when they return to Europe’s elite competition. As a result, the club is prioritizing short-term deals for now, with an eye on securing a more lucrative contract once they regain their place in the Champions League.</p>



<p>This strategic approach has made negotiations more complex. Many companies are interested in partnering with a club of Chelsea’s stature. Yet, the absence of long-term security in Europe’s top competition has made it difficult for them to command the kind of sponsorship deals they are accustomed to. A long-term sponsor could be worth significantly more if Chelsea were regularly competing at the highest level. That includes the Champions League, where the club has traditionally thrived.</p>



<p><em>PHOTOS: IMAGO</em>.</p>

Chelsea kit sponsor: Talks with Qatar Airways and two brands

Chelsea are currently in discussions with three major airlines, including Qatar Airways, in search for a new front-of-shirt sponsor.


<p>Everton has reportedly held talks with Qatar Airways about naming rights to their new stadium. The <em><a href="https:\/\/www.dailymail.co.uk/sport/football/article-11607943/Everton-owner-Farhad-Moshiri-held-talks-Qatar-Airways-potential-naming-rights-deal.html" target="_blank" rel="noreferrer noopener">Daily Mail</a></em> claims that team owner Farhad Moshiri spoke extensively with executives with the aviation company. These talks supposedly took place while Moshiri was in the Middle East for the World Cup in December.</p>



<p>The Toffees have been on the search for sponsorships for nearly a year. This hunt began when Everton started cutting ties with companies linked to Alisher Usmanov. The businessman was sanctioned and phased out because of his connection with Russian president Vladimir Putin. </p>



<p>Usmanov, through his diversified company USM Holdings, was paying about $14.5 million annually for Everton’s training ground. The Russian also supplied a $36 million payment for an option to buy the naming rights to the new stadium.</p>



<p>Everton’s new arena is scheduled to open prior to the start of the 2024/25 season. The Toffees have played their home matches at Goodison Park since opening in 1892. Goodison Park, nicknamed The Grand Old Lady, has also hosted an FA Cup Final, as well as a semifinal World Cup game in 1966.</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<div class="ck-youtube"><iframe loading="lazy" title="Bramley Moore Dock Stadium. A closer look inside whilst the site is closed. 31.12.22." width="500" height="281" src="https:\/\/www.youtube.com/embed/jcOAu_V6WfY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe></div>
</div></figure>



<h2>Everton could be set for new ownership</h2>



<p>It has been <a href="https:\/\/www.toffeeweb.com/season/22-23/rumour-mill/43017.html" target="_blank" rel="noreferrer noopener">suggested</a> that Moshiri needs help to fully fund the new stadium. Reports of a potential sale of the club have been discussed for months now. </p>



<p>Moshiri himself previously claimed that he was not putting Everton up for sale. “It will always be pragmatic to explore all potential investment opportunities”, Moshiri <a href="https:\/\/worldsoccertalk.com/2022/09/30/american-businessman-reportedly-in-talks-to-buy-everton/" target="_blank" rel="noreferrer noopener">stated</a> in July. “But I want to reassure all of you that Everton Football Club is not for sale.”</p>



<h2>Potential purchase by American has stalled</h2>



<p>However, <a href="https:\/\/worldsoccertalk.com/2022/09/30/american-businessman-reportedly-in-talks-to-buy-everton/">reports</a> surfaced in September that an American businessman was in talks to buy the club. Nevertheless, there has not been any significant progress in a potential purchase of Everton. </p>



<p>Journalist David Ornstein emphasized this lack of progress during <em>NBC Sports</em>‘ FA Cup coverage on Friday. “We do know that Everton have been reportedly in takeover processes but we haven’t heard any developments on that front,” <a href="https:\/\/www.toffeeweb.com/season/22-23/rumour-mill/43017.html" target="_blank" rel="noreferrer noopener">stated</a> Ornstein.</p>



<p><em>Photo: Imago/PA Images</em></p>


A stadium naming rights deal could see Everton turn to Qatar Airways to name their Bramley-Moore Dock ground, to launch in 2024.

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Chelsea kit sponsor: Talks with Qatar Airways and two brands

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Everton in talks with Qatar Airways over stadium naming rights