Red Bull is looking to expand its empire of soccer clubs into Italy with links to a team currently competing in Serie A. Currently, Red Bull has ownership stakes in clubs across five countries on three continents. Those are RB Leipzig, RB Salzburg, Bragantino in Brazil and New York Red Bulls in Major League Soccer. […]

Jurgen Klopp’s next career move after leaving Liverpool has sparked significant interest and surprise across the soccer world. The highly respected coach led Borussia Dortmund and Liverpool to major successes. He has recently chosen to join the Red Bull soccer group as their Head of Global Soccer. This decision comes in response to an interesting […]

Former Liverpool manager Jurgen Klopp is heading back to work. In January, the German coach shocked the soccer world by announcing that he was stepping away from the Reds. At the time, Klopp claimed he was "running out of energy" in the role. Nearly nine months later, the German has seemingly received a boost from […]

In May 2024, it was announced that energy drink manufacturer Red Bull would be purchasing a minority stake in Championship side Leeds United. The Austrian company also became the main front-of-shirt sponsor of the West Yorkshire club from 2024/25, which sparked controversy in a first-of-a-kind deal in English football. But how did an energy drinks […]

We cannot discuss the rise of RB Leipzig and its avant-garde approach to the transfer market without first talking about its rapid rise to success. Red Bull GmbH, the popular energy drink manufacturer, is not only a big fish in the food industry, but also owns several sports teams. Red Bull Racing (which won the […]