Chelsea is currently in discussions with three major airlines, including Qatar Airways, as the club searches for a new front-of-shirt sponsor. This comes after their short-term deal with Infinite Athlete expired in July. Chelsea has been without a sponsor for the current 2024-25 season. The lack of Champions League action this season has made the […]

Chelsea, one of the most marketable clubs in the world, has entered the 2024-25 season in an unusual position. Despite securing a new sleeve partnership with live entertainment platform Fever, the club finds itself without a front-of-shirt sponsor for the second consecutive year. This absence of a principal partner comes at a time when Chelsea […]

Sad but true, the seven-decade partnership between Adidas and Germany is about to end. This is another blow for the faltering brand, as it will terminate one of the longest-running kit collaborations in sports. On Thursday, Germany announced that beginning in 2027, they would be switching from their brand to Nike. The DFB-Team will don […]

After 25 years of partnership, Barcelona and American kit supplier Nike may be parting ways. Since 1998, Nike have been the official shirt manufacturer for the Camp Nou team, and their deal extends until 2028. When this is completed, it will have been precisely 30 years since Nike have manufactured Blaugrana’s kits. The Americans have […]

A new primary kit sponsor will take over for Inter Miami, the team that Lionel Messi plays for, beginning in the year 2024. With the next home game of the club, Royal Caribbean and Inter Miami will begin a new collaboration, according to an announcement. Many weeks had passed since the club made the announcement, […]

Castore, the producer of the 2023/24 Aston Villa wet-look shirts, plan to provide the club with numerous options to address the problem. Although the issue is most apparent on Aston Villa's home jerseys, which get noticeably darker throughout games, players have complained that the white away kit is just as bad. Due to its inability […]

News has arrived confirming that Aston Villa will be leaving their jersey manufacturer Castore early due to unsatisfactory quality. Many Villa players, including from the women’s team, have voiced their displeasure with the 2023-24 kits. The players have explained how hot and sticky they become under constant humidity. Castore, however, will continue to provide the […]

Aston Villa is exploring short-term alternatives to current jersey provider Castore to end its agreement with the latter. The men's and women's teams voiced displeasure with the jerseys. The men's squad attributes the kits to some early-season struggles. Villa's male players expressed dissatisfaction after having worn the shirts in 10 matches throughout the current season. […]

As part of their sponsorship agreement, Barca and Spotify will once again swap out the Spotify logo. In its place will be the logo of a famous band. The Rolling Stones will join last season's guests, Drake and Rosala, on the front of the Blaugrana jerseys. RAC1 says Xavi’s side will wear the unique design […]

LaLiga inked the longest name in the sport to go along with its collection of icons, Llanfairpwll. The Spanish Primera Division signed a one-year jersey sponsorship contract with Clwb Pel Droed Llanfair­pwllgwyngyll­gogery­chwyrn­drobwll­llan­tysilio­gogo­goch, a team from the Welsh fifth division. The whole name appears on the club's crest. Yet, most fans just call the club 'Llanfairpwll'. […]

Chelsea are looking to replace Three with a new front-of-shirt jersey sponsor and is in talks with Riyadh Air about a possible deal. The Blues' partnership with the telecommunications firm Three ended in the summer. Since the Blues' efforts to replace them have been met with legal challenges from the Premier League, they have been […]

As the 2023-24 Premier League season approaches, Chelsea is closer than ever to announcing a jersey sponsor. Last month, Chelsea and Nike announced their new '90s-inspired outfit for the new campaign, although the team still does not have a shirt sponsor. After Three's partnership with the Blues terminated this summer, the English side went looking […]

Union Berlin will have a new shirt sponsor ahead of their inaugural season in the UEFA Champions League. The Bundesliga side has recently announced a partnership with Paramount+ for the 2023/24 campaign. The exact details of the length of the contract between the two sides are murky. However, SportsPro Media reports that the streaming service […]

Aston Villa has announced an official partnership with betting company BK8. The three-year deal will include having the betting firm's logo on the front of Villa's jerseys. However, the agreement has not gone over well with the club's supporters. BK8 previously found themselves in hot water after using sexually provocative advertisements in 2021. The firm's […]